Whiteboard Facilities Academy
Accelerating Growth for Enterprise Facility Management Companies
The Opportunity
The Whiteboard Facilities Academy is designed for facility management companies ready to accelerate their growth with proven strategies and expert guidance. The Academy is meant for companies looking for controlled growth. Taking the tactical strategies taught in the classroom and implementing them on day one.
Immediate results while adding the building blocks of a comprehensive sales and marketing strategy that, when ready, can be turned on to exponentially scale your business.
Think of it as having directions for where you want to go.
The Academy provides a comprehensive curriculum covering sales, marketing, and business development, delivered through a combination of group learning and individual coaching. This is not a one-time workshop. It is an ongoing partnership designed to fast-track your growth with strategies that have been tested and refined with companies like yours.
How It Works
The Academy operates on a classroom and lab model, combining group instruction with hands-on individual application.
The Classroom
- Frameworks you can implement immediately
- Learn how peers are approaching growth
- Clear homework with specific actions
- Tools, templates, and practical strategies
The Lab
Monthly Individual Coaching — Between group sessions, you receive a dedicated 2-hour individual coaching session each month. This is where the tactical strategies from the classroom get applied to your specific business. The group session teaches the concepts; the individual session helps you implement them in your exact situation.
- Apply strategies to your specific deals
- Strategize on current initiatives
- Address your team’s unique challenges
- Expert guidance when you need it
What You Will Learn
The Academy curriculum covers the complete sales and business development lifecycle. Sessions are designed to be tactical and immediately applicable.
First Call Mastery
Scripts, voicemail strategies, and opening value statements your team can use immediately to start more conversations with facility directors and property managers.
The 3-Minute Rule
A methodology for distilling your company’s value into a clear, compelling pitch that wins attention in the first three minutes of any meeting.
Email Marketing That Closes Business
Follow-up sequences, subject line formulas, and templates based on a framework that has generated millions in new business.
Pipeline Discipline
The systems and habits that keep your pipeline healthy and growing consistently.
Objection Handling Mastery
A complete framework for handling the toughest objections from facility directors, property managers, and procurement teams.
Framing and Anchoring
Pricing psychology and negotiation techniques that protect your margins when procurement tries to commoditize your offering.
The First 100 Days
A customer experience framework that turns new clients into long-term partners and active referral sources.
Building Playbooks That Scale
How to document your processes so your sales capability supports growth and survives employee transitions.
The curriculum also covers sales psychology, negotiation, LinkedIn lead generation, competitive positioning, marketing strategy, leadership development, and building and coaching a sales team.
Who This is Designed For
The Whiteboard Facilities Academy is designed for enterprise facility management companies. The program is service agnostic; the strategies work regardless of the specific services you provide.
Companies that want to accelerate revenue growth with proven sales and marketing strategies
Companies that want to build a scalable sales capability across the organization
Companies that want to differentiate on value and win against larger competitors
Companies that want to create systems and playbooks that support continued growth
Companies that want to develop their team's skills with ongoing training and coaching
The program works best with no more than two primary participants per company engaging in the group sessions. Additional team members are welcome to sit in and listen during group sessions, and you are welcome to bring as many people as you like to your individual coaching sessions.
The Peer Group Experience
Each Academy group includes five facility management companies. This small group size ensures everyone gets airtime, builds real relationships, and learns from peers facing similar challenges. You will be in a room (virtually) with other owners and sales leaders who understand your world: the complexity of multi-site contracts, the dynamics of procurement, and the challenge of standing out in a competitive market.
The curriculum is designed to be consumed in a classroom style. Each participant can navigate how much they want to engage or share in the group forum. The sessions are focused on learning and applying the frameworks, not on sharing proprietary sales strategies or operational details. Many Academy participants find the peer relationships as valuable as the curriculum itself.
About Kevin Smith
I have worked with companies ranging from regional service providers to national organizations, helping them build sales processes, develop marketing strategies, implement CRM systems, and create the infrastructure needed for growth.
The Whiteboard Facilities Academy covers tactical strategies for both sales and marketing. I also bring a strong operational background to the work. Growing revenue is only valuable if you can execute the increased work volume, so being thoughtful about the operational side is always a consideration in how we approach growth.
Every framework, template, and technique in the program has been tested in the real world with companies like yours.
Ready to Accelerate Your Growth?
The inaugural Academy is underway. I am now preparing a second Academy to kick off in Q2 of 2026. If this sounds like a fit for your company, let’s have a conversation about whether the Academy makes sense for you.
I am selective about who joins each Academy group because the peer dynamic matters. It’s not about filling seats. It’s about bringing together companies that will push each other to grow.